CLEAN BEAUTY AND THE DIRTY DOZEN

CLEAN BEAUTY AND THE DIRTY DOZEN

So anything long or scientific sounding on that jar that you and I can’t pronounce is just a clever way that formulators fog our brains, slipping carcinogens and toxic nasties into our personal care products by hiding behind undecipherable names....

Read more
A ROSE BY ANY OTHER NAME

A ROSE BY ANY OTHER NAME

So what do these beautiful individuals have in common?Health, Vitality and Rosehip Oil! (and of course great genes) The likes of the ever so suave David Gandy, Australian supermodel, Founder of Kora Organics and yummy mum Miranda Kerr, as well ...

Read more
SKINFOOD | POTENT + PURE + PERFECTING

SKINFOOD | POTENT + PURE + PERFECTING

Discover the power of nature with some of our fave hero ingredients! Potent, pure and perfecting. These 3 magical ingredients are seriously worth bringing into your life. We're letting you in on some amazing DIY Ayurvedic remedies and recipes...

Read more
PUREARTH x MILK x TTTT | BUTTON DOWN & POLISH UP!

PUREARTH x MILK x TTTT | BUTTON DOWN & POLISH UP!

  Boy have we got something in store for you! In collaboration with the dapper brand Milk Shirts and Tang! Tang! Tang! Tang!, the debonair Sir David Tang’s hip lifestyle store in Wanchai Hong Kong, we showcased our fabulously curated Purearth col...

Read more
BORN IN THE HIMALAYAS - A FILM

BORN IN THE HIMALAYAS - A FILM

 Shot in the pristine Himalayas and capturing the true essence of wild beauty, we present PŪREARTH - The Film. Born from a desire to reconnect with the earth, here is a creative take on our ethos to elucidate the power of purity and fair trade. C...

Read more
HONG KONG LAUNCH 2014 | PUREARTH X KAPOK PMQ

HONG KONG LAUNCH 2014 | PUREARTH X KAPOK PMQ

From our hands to yours, with LOVE from the Himalayas. We couldn’t have found a more perfect space for Purearth’s Hong Kong launch. Kapok, founded by an old friend Arnault Castel is the coolest design store in Hong Kong. Recently opened at PMQ ...

Read more
PARVATI VALLEY ft. ASHWIN KHOSA

PARVATI VALLEY ft. ASHWIN KHOSA

 Rising talent! Global House & Techno Music Artist Ashwin Khosa creates this original soundtrack for Purearth. Listen to his tracks on beatport, soundcloud and itunes. Parvati Valley, the inspiration for this piece is located in the Himalayas,...

Read more
OH KASHMIR!!!

OH KASHMIR!!!

"If there is Paradise on Earth, it is This, it is This, it is This" ~ the 13th century Persian poet and sufi mystic Amir Khusrow nailed it when he uttered those famous words on seeing Kashmir! "Agar Firdaus bar roo-e zameen ast: hameen ast-...

Read more
The Ubersexual Man

The Ubersexual Man

ubersexual (ˈuːbəˌsɛksjʊəl)-nA new genre of man who exhibits traditional masculine qualities yet is in touch with his feminine side, He is sensitive, caring and passionate about his principles and beliefs. In this issue we feature THE PERFECT SHA...

Read more

pure, potent & precious

We offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.