SHATAVARI: SHE WHO HAS A 100 HUSBANDS

SHATAVARI: SHE WHO HAS A 100 HUSBANDS

“She who has a 100 husbands” Can you guess who/what I’m referring to? “Shatavari” (शतावरी) also known as Narayani (नारायनी), a species of asparagus from India. 🌿Shatavari is a medicinal ayurvedic herb native to India and has immense benefits for ...

Read more
Shatadhauta Ghrita: DIY Ayurvedic Face Cream

Shatadhauta Ghrita: DIY Ayurvedic Face Cream

What if you could make your very own, 100% preservative free, Ayurvedic face cream with just two ingredients? Glorious as much as it is a laborious, painstaking labour of love, this is a superbly penetrating face cream with a light as air, luxur...

Read more
Netra Tarpana! An Ayurvedic Eye Bath

Netra Tarpana! An Ayurvedic Eye Bath

The overuse of computer screens, detailed work, long hours on the phone, insomnia and stress leads to dryness, strain, burning hot sensation in our eyes and maybe diminished vision. Ancient Ayurvedic treatises have prescribed classic recipes to s...

Read more
THE RECYCLING PROGRAM

THE RECYCLING PROGRAM

As an initiative to move towards a zero waste business, we launched the Recycling Program. We collect Purearth glass jars and bottle empties from your doorstep across India and Hong Kong, free of cost and repurpose them in non commercial ways. 

Read more
PUREARTH X NAOMI SCOTT

PUREARTH X NAOMI SCOTT

A whole new world! So delighted to be invited to represent the best of India for this fabulous ELLE June cover story featuring the sensational star of the moment - Naomi Scott. A HUGE thank you to the entire ELLE team especially Ms. Malini Baner...

Read more
Little Laxmi

Little Laxmi

It was a joy to chat over skype with little Mehendi, a 13 year old school girl from Jaipur and share thoughts on money management and saving up for an education. 

Read more
Say Hello To Hemp

Say Hello To Hemp

ALL HAIL HEMP!  The grass is greener when it comes to Hemp we think! So after years of debating the legalities surrounding the topical use of this supergreen in India, we are excited to introduce Hemp in our skincare formulations! Here is a lineup...

Read more
PUREARTH x OPRAH WINFREY

PUREARTH x OPRAH WINFREY

  This is such a milestone moment for Purearth! We were invited by Elle India to be a part of their Oprah Winfrey cover shoot in December 2018.  Purearth was the only beauty brand included in the curated gifts presented to Oprah, representing the...

Read more
4-Skin Guide: Winter Oiling Rituals

4-Skin Guide: Winter Oiling Rituals

As we step into winter (the season of Hemanta in Ayurveda), the dry, harsh weather calls for nurturing skincare rituals that nourish, comfort and soothe your skin. Abhyanga or oil massage, prescribed by classic Ayurvedic treatises, can heal and a...

Read more

pure, potent & precious

We offer high performance Ayurvedic formulations to nourish your skin & senses.
Ethically sourced, fair trade and Leaping Bunny cruelty free approved.