Poetic and universal,
Purearth is rooted
Ayurvedic wisdom -- as
as 5000 years ago.
while our skin
drinks it all in
ANCESTRAL WISDOM. INDIGENOUS KNOWLEDGE. At Purearth, we have tremendous respect for the Indian science and philosophy of Ayurveda and indigenous knowledge that has been handed down through ancient classical texts and communities. We subscribe to Ayurveda’s codified system of plant and mineral based healing, harnessing the potency of sustainably wild harvested, organic and natural botanicals. Seeking to create harmony and balance between the mind and the body, we draw from its sacred repository that governs the fundamental energies of the macrocosm: our universe and the microcosm: us.
Purearth’s founder Kavita Khosa has practiced Ayurveda for over 20 years and is a certified formulator in advanced organic cosmetic science. She pours her passion and principles into creating high performance, results driven skincare, engaging with Ayurvedic practitioners, naturopaths and aromatherapists to create time- honoured remedies for contemporary living.
CLEAN BEAUTY. Our approach to beauty and wellness does not rely on quick fixes or chemical solutions - we believe that for the external to be beautiful, the internal must be in balance. The secret to beauty and wellbeing at any age, according to Ayurvedic treatises, is in the balance of three elemental energies or doshas: vāta (air & space), pitta (fire & water) and kapha (water & earth). Each of us possesses a unique combination of doṣhas that defines our temperament and characteristics.
The Ayurvedic skin type for you is determined by analyzing which element is predominant in your skin
make up. Although there are natural elements present on your skin, external factors influence or
disturb the natural composition. Some of these factors include pollution, food, allergies, mental or
emotional stress, among others. Rather than one type, we display a combination of vata, pitta and
kapha at different stages of life.
This skin type has both air and space as its predominant elements. The skin is cool to the touch yet
very fine and delicate. Those who belong to the vata skin type can develop early signs of ageing on
their skin. It is also highly at risk of developing various conditions such as skin fungus and eczema. To
prevent such problems, make sure to get enough sleep at night and eliminate sources of mental
worry and stress.
BEING: Vata relates to movement in the body (blood circulation, digestion, activity in the nervous system
and brain). Vata types usually have small body frames and can be overactive, indecisive, nervous,
concerned and fearful
SKIN: Vata skin dislikes the cold, loves the sun and tans easily. It is generally dry, prone to early wrinkling
and chapping. Its complexion is often dull (caused by poor circulation) which can make it cold to touch.
Vata skin needs warmth and nourishment.
HAIR: Vata hair is usually dark and coarse. It is rough in texture and often curly, frizzy, dry or tangled
(either for the length of the hair or at the ends). The scalp tends to be flaky with dandruff, itchy and dry.
Balanced vata: characterized by an appearance of fineness with a light glow. Unbalanced vata: flaky, rough, and prone to dryness.
In this type of skin, both fire and water are dominant elements. Individuals with pitta skin are mostly
fair with a soft, warm glow. This type of skin complexion could also have freckles and moles on the
surface. It could put one at risk of developing various diseases such as rosacea, liver spots,
pigmentation, rashes, and acne. Due to the fire element, pitta skin does not tolerate excessive
sunlight exposure well.
BEING: Pitta controls chemical transformations related to energy, digestion and metabolism. Pitta
dispositions are often impatient and easily angered or irritated. Because they are aggravated by heat, they
should avoid heat-inducing food, hot weather and alcohol. Pitta dispositions needs to be cooled.
SKIN: Pitta skin is very sensitive and sunburns easily. It is prone to acne, inflammation, eczema, rashes and
itching. It is prone to premature wrinkling, discolouration, an oily T-zone, blackheads, whiteheads and
HAIR: Pitta hair tends to be flat and thin, often oily at the roots and frizzy or coarse at the ends.
Additionally, early graying and hair loss can be common. The Pitta scalp is sensitive, and often prone to
eczema or itches.
Balanced pitta: characterized by a rosy, often golden glow. Unbalanced pitta: sensitive and prone to breakouts.
This particular skin type is characterized by predominant water and earth elements. It is cool, oily, and
soft with a luminous complexion. Unlike vata skin types, individuals with kapha skin naturally develop
wrinkles at a later stage of life. However, individuals with kapha skin are at risk of developing oily skin
due to its enlarged pores, acne, pimples, blackheads, and water retention.
BEING: Kapha relates to fluid balance and the physical structure of the body (fat, tissues, muscles). Kapha
is calm and relaxed and can gain weight easily – when not in balance, their metabolism slows, resulting in
sluggishness, lethargy and depression.
SKIN: Kapha skin is smooth, unctuous and cool to the touch. They seldom get rashes or infections, but
when out of balance can suffer from acne, blackheads and oiliness.
HAIR: Kaphas have lush, thick, healthy, wavy hair. The Kapha scalp is usually moist though slightly oily at
Balanced kapha: characterized by a soft, dewy complexion. Unbalanced kapha: excessively oily with enlarged pores.