60% of what we
our body may be
absorbed into our
the peak of
ORIGINS. Wild-harvested ecologically or cultivated organically, our rare and precious botanicals come from farmers and grassroots producers, from remote, high-altitude Himalayan valleys and villages. We’re in reverent pursuit of the heroines: ingredients that actively go to work for your skin to provide nutrient-rich benefits. Uncompromising excellence is at the heart of our pursuit, The likes of wild seabuckthorn berry and rosehip seed are supercritically extracted and star in most of our epicurean, high performance formulations.
Ocean safe, planet and people safe, our ingredients are 100% compostable, not just biodegradable!
CONSCIOUS BEAUTY. Gentle on the earth and its creatures, alcohol, preservatives, petrochemicals, parabens, phthalates, palm, formaldehyde, silicones, sulphates, carbomers, glycols, phenoxyethanol, PEG, MEA, DEA, TEA and GMOs are conspicuously absent from our glossary of ingredients.
Pre-mix bases, fillers, toxic chemicals, synthetic colours, fragrances, additives and the myriad of questionable chemicals are never a part of our approach. This, is our promise of purity to you.
PUREARTH believes that beauty should be cruelty free. We are proud to be Leaping Bunny approved. A global programme, Leaping Bunny requires cruelty free standards over and above legal requirements.
All of our own brand cosmetic and personal care products are approved under the Cruelty Free International Leaping Bunny programme, the internationally recognisable gold standard for cruelty free products. We adhere to a fixed cut-off date policy and proactively monitor our suppliers to ensure that our products continue to adhere to the Leaping Bunny criteria. Our supplier monitoring system is also independently audited.
VEDIC, ORGANIC, BIODYNAMIC FARMING. We respect seasonality and the sacred ceremony of harvesting in cadence with nature’s rhythms. Our essential oils are always therapeutic grade and steam or hydro distilled, never toxic solvent extracted.
Botanic Materia Medica
CURATION. Hand harvested from Himalayan glacier-fed terrains and mineral-rich uncontaminated forest soil, the artisanal element is intentional and powerful. Ingredients are pounded in “okhlis” and flowers are steam distilled in a wood fired factory free workshop. The traditional Indian “ghani” cold press technique is instrumental in extracting our incredible oils. We employ the clean and green method of CO2 supercritical extraction so the planet and our people are not exposed to noxious gases or harsh solvents.
FORMULATIONS. Nestled in the picturesque, verdant Pune hills, our Ayurvedic workshop is where we carefully compose our recipes in consultations with Ayurvedic doctors. All formulations are created by Kavita Khosa, honouring ancient wellness principles and indigenous knowledge. She is a firm believer in time-hounoured remedies. For instance, Himalayan women have used apricot oil for centuries - apparent in the strength of their hair and suppleness of skin. Our Bitter Apricot Body & Hair Oil is testament to a ritual so pure and wholesome you can drink it.
forest soil, the
is to catch
in the afternoon
BOTTLING, CARE & CRAFT. We believe in micro-batches, hand blended and filled at our studio so that a little bit of love spills into every apothecary jar. Only the finest packaging will do: our French Violetglass is refined to block a complete spectrum of light, letting in only the violet rays that protect and preserve the bio-active energy of our premium ingredients.
Our serene, sunlit studio and lab is filled with the sounds of sacred, ancient chants as we lovingly concoct and formulate our hand made creations. Surrounded by a micro herb garden where we plant heirloom seeds, recycle and vermin compost, it is not unusual for a waft of cinnamon or neroli to greet visitors.