It�s not an ordinary soap; it�s infact a miracle cleanser. Soap wasn�t used as a body cleanser by my mother too and I have followed her footsteps! Since I had lost my patience with fuller�s earth and gram flour, I decided to opt for soap. Knowing it was Purearth, I couldn�t have gone wrong. The soap stands true to its claim; it does not rip off the skin of it�s natural oils. Just lifts off the impurities leaving the facial skin soft and smooth! Thank you Kavita, you are truely amazing.